Shop
- View Shopping Cart
The shopping cart interface is made more simple than the shop
pages. Studies have shown that removing any distraction from the shopping
cart page ( and from the checkout pages too ) can lead to higher conversion
rates. So for this page the left navigation is removed, the mini cart display
is also gone.
If the visitor come to this page and the shopping cart is still
empty there is a chance that she go there by accident or feeling confused.
So now we present her with simple instruction on how to buy stuff in our shop
.
"Your shopping cart is empty"
"If you find you are unable to add anything to your
cart, please ensure that your internet browser has cookies enabled and that
any other security software is not blocking your shopping session."
Now if there are already items in the cart we present it to
the customer like shown below. Each row shows the product thumbnail name,
unit price, quantity and sub total. On each row we have a delete button so
the customer can easily remove the item. If you plan to customize the shopping
cart interface do not remove the delete button. It will make
the delete process difficult for the customer and it certainly not a good
thing.

You may have seen it on another shopping cart solution that
to remove an item the customer must set the quantity to zero then click the
'Update Cart' button. That is the wrong way to do it because
it makes a very simple action difficult.
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