Editorial Review :

This comprehensive, market-leading book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce, typical of Laudon books. The book offers in-depth and comprehensive coverage of concepts in marketing, economics, IS/IT, privacy and intellectual property. The book contains numerous case studies and an additional case book is available.

Customer Review :

Great Buy

This was a great buy, The book came in the indicated condition and has been a great help!

Rating :

Practical, Informative, and Interesting

This is a college level text book that is actually interesting. It is very well written and most importantly, it is NOT boring. It's amazing how easy it is to read such a large book in a short amount of time when the book is well written. You will be able to actually design and learn how to host your own E-Commerce web site after reading this book. And it's a lot less expensive than you might think. This book is expensive but well worth it with excellent print and illustrations. It's easy to see that a lot of work went into this gigantic hardbound masterpiece.

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Good, but dated....

I have used this textbook for several years - while it is a good basic source of information, it badly needs updating and supplementation in several important areas: RFID is not mentioned; Mobile/hand set E-Commerce is covered at a surface level, Search Engine and major Portal marketing needs updating, and much of the data are 3+ years old - very old given the rapid changes taking place.

If you are teaching an E-Commerce course from a Marketing perspective, with this book as the base, be prepared to suppement this textbook with books such as Spychips, and student subscriptions to WSJ or NY Times. Ad Age is another excellent supplementary information source.

This is one of the few areas in business where the textbook should be updated every 2 years.

Note from Spring 07 - the newer edition is better but still requires supplementation on areas auch as RFID and security.

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Excellent textbook on E-commerce

I just received the new edition of Laudon and Traver's textbook on e-commerce and think its just great! I previously used the 2nd edition, which I also loved, and this new edition lives up to its predecessor. It contains all new and updated information and is extremely current. Its so well-written that it doesn't read like a textbook at all. I highly recommend it to anyone interesting in learning about e-commerce.

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E-Commerce: Business, Technology, Society

Good book, easy to read and informative. Gives a good overview of e-commerce and introduces you into the business giving you a historical perspective and good hints to develop you own site.

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Editorial Review :

The world's coolest online shopping sites In this latest addition to the Web Design series, we explore the very best of electronic commerce website design. Now that people are using online shops to buy everything from computers to groceries to clothing, e-commerce has become a major player in the sales market—to such a degree that recent research has estimated that about 10% of US "brick and mortar" sales are even influenced by online shops. From small retailers to online superstores, this guide brings you the most cutting edge e-commerce sites on the web today.

Customer Review :

Understand this is a garbage minibook with a decieving title

I rate this a two because instead of learning how to design write and what works best for users, this book tends to just have very high end sites from large companies that look very cool. It does not delve into success rates, consumer behavior, or any of the details that should be mentioned when the topic of Ecommerce design comes up.


Rating :

Good book for inspiration

A lightweight read with good insight and info on how the pro's create websites. Less of a how-to book than a detailed portfolio of interesting case studies including each firms design philosophy for their projects with tools used to build it and in some cases the number of hours it took to complete. (A real eye opener!) Worth the purchase price.

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Brief examinations of some of the coolest retail web sites

While you obviously cannot copy the web site of another, the smart person closely examines what others are doing to look for the newest and coolest advertising features. For many companies, their web presence is the principal point of contact and the site must be eye-catching, informative and change over time. This book examines the web presence of seven companies:

*) O'Neill
*) Victoria's Secret
*) Sony ImageStation
*) IKEA
*) Agent Provocateur
*) Esprit
*) Canyon bikes

Each examination includes several high quality color images of pages on the site as well as a brief description of what the company does and some of how they do it. The descriptions are in English, French and German.
The remainder of the book is a set of two-page spreads of images of web sites the editor considers significant. If you are interested in the online styles some companies are using to present themselves to the world, then this book will help satisfy that interest.


Rating :

Graphics and text OK

Very good book. After reading this, you'll know a lot more about web design. Graphics and text OK, not that small. Brief, easy to read, holds your attention.


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Editorial Review :

Pro ASP.NET 2.0 E-Commerce in C# 2005 takes you through the e-commerce web application development cycle, from conception to coding to deployment and maintenance. It will also help you maximize your potential profits, learn what risks are involved, and take the necessary steps to minimize those risks. The book begins by introducing e-commerce systems and lays out the toolset. To help you learn about meeting and overcoming real-world challenges, the book features a case study of a fictional company, Little Italy Vineyards.

As you progress through the book, youll focus on e-commerce requirements, then proceed to model the objects utilizing UML to generate and define the complete architecture for the example application. Once you put it all together, youll address the site coding. In this section, author Paul Sarknas demonstrates how the practical application of modern programming techniques, like web services and Ajax, can have direct impact on your customers user experience and the success of your site.

After design and development are complete, the author focuses on utilizing the best deployment methods for maintaining the application and allowing maximum scalability. By the end of this book, youll have all the skills youll need to begin creating professional quality e-commerce systems from the ground up.

Customer Review :

Hands-on working, real life experience in design, analysis, coding 3-tier web site

Hands-on working, real life experience in design, analysis, coding 3-tier web site. When searching for books explaining design, analysis, and coding of 3-tier web sites, there are few books that give the reader the hands-on real-life experience. This book does give the real-life knowledge and experience readily applicabale in corporate work environemnt. Written in C# language makes the book even more valuable.
the use of Microsoft Data Access Application Blocks for the data access layer is a real-life readily applicable working knowledge and experience.

Mr. Sarknas has written a book with excllent hands-on, readily applicable code examples, with code samples and practical start to finish of creating an N-Tiered website capable of hosting a multitude of users.

therefore, my strong recommendation is also to (buy or download the book) and to download the book source code from Apress.

You really need a firm grasp of the object-oriented principles and multi-tiered architectures to take advantage of the information herein.

Overall, an excellent adventure in programming.

I also strongly recommend purchasing if you are serious about developing websites for you, a client, or your current company. It will save you many hours of frustration.


Rating :

Good approach and layout, although some bugs in codes

I like the book's approach and organization. It really has a easy to follow order, and I like how the author ties everything up at the end of a chapter or section. I'm new to ASP.NET but I've picked up what he's teaching because I understood his approach. I also liked his use of multi-tier approach to application development (which others might simply expect on a "Pro" book, but I find it quite insightful as a beginner). I also like its visual diagrams of tables and classes which made it easy to go back to from later chapters. And the code formatting is easy to read.

Although I found out that some codes in the book are incorrect (eg, in Chapter 13, the construct for ProductSelectByIDDataParameters is assigning to a public property--perhaps a re-formatting typo error; and there is a few also I noticed in other chapters). So it is a good idea to download the sample codes from the publisher's website.

But aside from that, I really think this book is a good knowledge accelerator on ASP.NET and E-Commerce (especially for someone who's just started on ASP.NET). And good that the author mentioned also about (Data Access) Application Blocks, as now I know it exist (and it is now, in fact, a part of the wider Enterprise Library). Quite useful to know and have on your projects.

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Recommended

I wanted to get up to speed quickly on ASP web apps and e-commerce so I bought this book for it's tutorial value.

It's a very easy read; succinct and well organized. No goofy jokes or silly icon symbols. Treatments of requirements gathering and UML are so light they're nearly useless. However, the book is a case study and tutorial, not a treatise on a particular discipline.

I rate it 4, because it's BLOATED with HTML and C# code. But, no need to type it, since it's available on-line. OTOH, its inclusion is a quicker reference than digging around on disc.

Looks like a very good choice for following a complete project and learing the essentials of ASP.NET 2.0 E-commerce.

Rating :

Practical book that gives working, real life examples

Let's face it, if you are a computer programmer, you have a 'few' books in your development library that stand out as some of your best. Get ready, if you are into ASP.NET E-Commerce websites with some of the latest technologies, this book will be promoted to your desktop and not to some hidden corner on your bookshelf.

Mr. Sarknas has written a book that other authors can only strive for. It is fairly short, 616 pages, with code samples and practical start to finish examples of creating an N-Tiered website capable of hosting a multitude of users. (I loved the use of Microsoft Data Access Application Blocks for the data access layer).

Now with all that said, it's editing has not been perfect, it got a little 'choppy' around the Business Logic layer of the book with it's code examples, therefore, by all means my strong recommendation is to download the book source code from Apress, you won't be dissatisfied once you reference the Completed Code sub-directory to figure out where some of it went wrong and why your project won't compile with the F6 key.

Also, note, 'Pro' is in the title for the reason. You really need a firm grasp of the object-oriented principles and multi-tiered architectures to take advantage of the information herein.

Overall, an excellent adventure in programming. I strongly recommend purchasing if you are serious about developing websites for you, a client, or your current company. It will save you many hours of frustration.



Rating :

Good starting point for layered architecture

Overall a pretty good book that covers design and implementation concepts that can be used for nearly any type of ASP.NET application. Although I understand why the author chose to exclusively use Stored Procedures to implement database access, I do wish he implemented some functionality that didn't use stored procedures in order to futher demonstrate the use of Microsoft Data Access Application Blocks.

I would absolutely recommend reading ASP.NET 2.0 Website Programming: Problem - Design - Solution (Programmer to Programmer) in addition to this book in order to get a more complete coverage of architecting a multi-layered application.

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Editorial Review :

With the latest incarnations of ASP.NET 2.0 and SQL Server 2005, programming dynamic data-driven websites with Microsoft technologies has become easier and much more efficient than ever before. Fewer mouse clicks and fewer lines of code can now enable more powerful features and the tools you need – Visual Web Developer 2005 Express Editions and SQL Server 2005 Express Edition – are free!

In this book you’ll learn how to best use the free development tools offered by Microsoft to build an online product catalog with shopping cart, checkout, product searching, product recommendations, a control panel, customer accounts, order processing and much much more. You’ll learn how to handle payments by integrating PayPal, DataCash, and VeriSign Payflow Pro into your site. We’ll also teach you how to expand your site’s product listing by expanding your product section through web services.

Each feature you add to your website will introduce you to new challenges and theoretical concepts, which are carefully analyzed and explained throughout the book. You will gain an intimate understanding of every piece of code you write. This understanding will enable you to build your own powerful and flexible websites efficiently and rapidly with ASP.NET 2.0.

You can visit a demonstration version of the site built in this book by visiting the author's website.

Customer Review :

Excellent book

It's an excellent book, the book teaches you how to develop a site in three layers (presentation, business and data) in my ishe goal of this book.

Rating :

Estou muito satisfeito de ter este livro !!!

Dos ultimos livros que tenho comprado, assim como os da serie Head First da O'Really este livro superou muito as minhas espectativas.

Como um livro de tutorial foi maravilhoso e me trouxe muito conteudo !!!

Realmente vale a pena !!!

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Essential Book for ANY E-Commerce .NET 2.0 Developers!!!

'Beginning ASP .NET 2.0 E-Commerce in C# 2005: From Novice to Professional' by Cristian Darie and Karli Watson is one of the most unique and important books out there for anyone that is developing an E-Commerce site with ASP.NET 2.0. Starting from scratch, the authors step by step show you how to get a site running and WORKING well and efficient. Packed with 650+ pages of material, the authors break the steps down in logical parts, show how they go about the work to be done, and then provide the code which does the dirty work. Not only is it helpful, but it's a joy to follow the steps as so much of the curtain is pulled away to show the developer how to get the job done. This is easily one of my favorite Apress books that I have seen. One of the nicest things about the Apress line of books is the fact that they write and publish books that no one else seems to and this is a perfect example of this. I'll close with a chapter overview for your inspection:

01. Starting off
02. Laying Out the Foundation
03. Creating the Product Catalog: Part I
04. Creating the Product Catalog: Part II
05. Searching the Catalog
06. Improving Performance
07. Receiving Payments Using PayPal
08. Catalog Administration
09. Creating a Custom Shopping Cart
10. Custom Orders
11. Making Product Recommendations
12. Adding Customer Accounts
13. Advanced Customer Orders
14. Order Pipeline
15. Implementing the Pipeline
16. Credit Card Transactions
17. Integrating with Amazon

Tack on 2 appendixes to the end and you have a MUST-HAVE book for anyone that is looking to achieve the same goals that this books does!!

***** HIGHLY RECOMMENDED

Rating :

Great book

It is cover a lot of great part of asp.net 2.0. It is easy to understand and implement. Some code is very profession and hard to understand. Most of them cover SQL,ASP,WEB service,security issue.I will say it is the cool part of ASP.net. You can see author spend a lot of time to collect the beauty of asp.net. You will like it no matter how many time you read the book.

Rating :

Great ASP.Net 2.0 E-Commerce Primer/Reference

This book covers it's topic E-Commerce very well. It also takes advantage of the new features found in ASP.Net 2.0 including some of the new ADO features. If you are getting ready to setup an E-Commerce site I highly recommend this book. I also recommend it for beginning developers wanting to know more about ADO and database design.
The authors have a great approach to design that anyone doing E-Commerce would do well to follow. Better yet they mention the pros and cons of different approaches and explain why they chose their approach. I've been thrilled to learn some new strategies to improve performance that I hadn't considered before as well as some new features in ASP.Net and ADO 2.0 that I wasn't aware of.
The only negative, for me, is the database as well as ADO basics this book spends many pages covering. However there's plenty of worthwhile content to justify the price. So if you are familiar with database design and have a working knowledge of ADO you can just skip past those pages. I do recommend you skim thru them though as, like me, you may learn some new 2.0 features you weren't aware of.
The book covered all my E-Commerce questions: catalog design, how to scale up/performance considerations, SSL, Security issues, credit card processing, and costs involved. They even point you in the direction of a few recommended credit card processing businesses. Best of all they approach the site creation in such a way you can quickly get up and going and then later on focus on fine tuning payment options and really making the site standout with features.

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Editorial Review :

This book shows how fundamental business concepts apply to the world of e-commerce It covers personal applications such as online banking, retail purchasing, and consumer education as well as business applications such as Internet marketing, advertising, and security. Case Studies are provided. This book also shows how to build and maintain a commercial Web site and includes end-of-chapter projects that emphasize the practical application of technical skills in a business setting.

Customer Review :

Great for the beginner!

I read one of the reviews for this and the person indicated that they were very disappointed. I, on the other hand, was looking for a textbook to use for one of my classes and I was delighted with it. You can tell this book was written by academics because where one may think that it is condescending, I think it is thorough. If you are teaching this subject then you know how difficult it is to keep up with all of the information. It's like trying to change a tire on a moving car. I think that this book gives a perfect base-level information presentation, and the variety of each category is deep. I am supplanting this book with two other books for my course 22 Laws of Marketing by Reis & Trout; and Jakob Nielsen's tome on Web Usability). But this is a great place to come back to, particularly for the slower students.

Rating :

great for children

I am extremely disappointed, perhaps this is the reason that retail book stores are still in business. Had I had the chance to thumb through the book, I would have never purchased it. It is a condescending primitive level intro to the web and commerce on the web. It is not for marketing professionals nor professionals of any kind. Probably high school kids would be offended as well. The audience is people who have never even surfed! I think that this would be a good intro for the computer-illiterate who is looking for basic information. The real problem is that it was not advertised nor reviewed in that light.

Rating :

A great,up-to-date primer for users and web newcomers.

Although extremely comprehensive, this book is not for the marketing professional. It is an excellent summary of all the web has to offer, and highlights a number of not-so-well-known url's that are a great resource for individuals setting up a small e-commerce website.

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